What is Negative SEO and Very Important tip To Avoid Negative SEO

As a blogger any body wants too get success in their field and wants to become popular. For this popularity it is very important that your website also be popular. So you need to maintain your website from hackers and any other activate.

A hacked site can seriously influence your SEO efforts. You can’t expect a more noteworthy execution from a website. Nowadays Negative SEO has turned into an exceptionally regular issue. Programmers are attempting distinctive strategies to infuse pernicious codes to sites, that makes emotional minimization the tainted site positioning. Numerous website admins have blamed by this strategies as of late, so don’t be a next casualty and figure out how to Avoid Negative SEO crusades.


What is Negative SEO?

Negative SEO simply refers the use of black hat and unethical techniques practiced to counteract the competitor’s rankings in search engines. There could be various types of methods can be used by hackers to infect your site and diminish your site SERP.

  • Hacking your website
  • Making lots of spammy links to your website
  • Creating a copy of your content and distribute over Internet
  • Pointing your site links to various porn or malicious websites.
  • Creating your site link with porn or Viagra like keywords.
  • Run fake social profiles to ruin your website reputation online.
  • Remove the best and useful backlinks of your website.

Is Negative SEO a Real Threat?

Yes, no doubt about that. Negative SEO is real, and numerous websites have had to deal with this problem. Preventing it is much easier than fixing it.

If you conduct a search on Fiverr for “negative SEO,” you will find over 15,000 people willing to do the work for only $5.

Also, black hat forums are full of stories from people who have succeeded with this technique.

How to Prevent Negative SEO Attacks

1. Set up Google Webmaster Tools Email Alerts

Google can send you email alerts when:

  • Your website is being attacked by malware
  • Your pages are not indexed
  • You have server connectivity problems
  • You get a manual penalty from Google

If you haven’t already, connect your website to Google Webmaster Tools.

Log in to your account and click “Webmaster Tools Preferences.”

Enable email notifications and choose to receive alerts for all types of issues. Click “Save.”

This is just the first step. Now, let’s move to the important one, monitoring your backlinks profile.

2. Keep Track of Your Backlinks Profile

This is the most important action to take to prevent spammers from succeeding. Most often, they will perform negative SEO against your website by building low quality links or redirects. It is vitally important to know when someone is creating links or redirects to your website.

You can use tools like Ahrefs or Open Site Explorer, from time to time, to manually check if someone is building links to your website, but the one I recommend you use is MonitorBacklinks.com. It’s one of the best and easiest tools that can send you email alerts when your website gains or loses important backlinks.

Instead of having to manually check your backlinks every morning, Monitor Backlinks sends everything you need to know to your inbox. Here’s how you can use it:

Once you have created your account, it will require you to add your domain and connect it with your Google Analytics account.

3. Protect Your Best Backlinks

Very often, spammers will try to remove your best backlinks. They usually contact the website owner of the link, using your name, and they request the webmaster to remove your backlink.

To prevent this from happening, you can do two things:

  • When you communicate with webmasters, always use an email address from your domain, instead of using Gmail or Yahoo. This way, you will prove that you work for the website and that it’s not someone else pretending to be you. Your email should look like this: yourname@yourdomain.com.
  • Keep track of your best backlinks. For this, you can use Monitor Backlinks again. Go to your list of backlinks and sort them by Page Rank or social activity.


Add tags to the backlinks you value the most so you can verify if any of them get removed.

Select your backlink and click “edit.”

Add your tag, so you can later filter and find these backlinks easily.

4. Secure Your Website from Malware and Hackers

Security is extremely important. The last thing you want is spam on your website without you even knowing about it. There are several things you can do to secure your website:

  • If you are using WordPress, install the Google Authenticator Plugin and create a 2-step verification password. Each time you log in to your WordPress website, you will be required to add a code generated by Google Authenticator on your smartphone (available on iOS and Android).


  • Create a strong password with numbers and special characters.
  • Create backups of your files and database on a regular basis.
  • If your website lets users upload files, talk to your hosting company and ask them how you can install antivirus to prevent malware.

5. Check for Duplicate Content

One of the most common techniques spammers use is content duplication. They copy your website content and post it everywhere they can. If most of your content is duplicated, there’s a big possibility that your website will be penalized and lose rankings.

You can check if your website has duplicate pages on the internet using Copyscape.com. Simply add your website, or the body of the article you want to verify, and it will show you if your content is being published somewhere else, without your permission.


6. Monitor Your Social Media Mentions

Sometimes, spammers will create fake accounts on social media using your company or website name. Try to remove these profiles by reporting them as spam before they start to get followers.

To find out who is using your brand name, you can use tools like Mention.net.

As soon as someone mentions your name on any social media or website, you will be informed, and you can decide whether you should take action.

Create an account and click “Create alert.” Name your alert, and add the keywords you want to be alerted about. You can use multiple languages, too. Click “Next step.”

Select the sources you want Mention.net to look for, and add the domains you want to be ignored. Click “Create my alert,” and you will receive alerts every time your keyword (company name) is mentioned on social media, blogs, forums, and news.

7. Don’t be a Victim of Your Own SEO Strategies

Make sure you are not hurting your website rankings by using techniques that are not acceptable to Google. These are some of the things you should not do:

  • Don’t link to penalized websites.
  • Don’t buy links from blog networks, and don’t buy links at all for SEO.
  • Don’t publish a massive number of low quality guest posts.
  • Don’t build too many backlinks to your website using “money keywords.” At least 60% of your anchor texts should use your website name.
  • Don’t sell links on your website without using the “nofollow” attribute.

8. Don’t Make Enemies Online

There is no reason to create enemies. Don’t ever argue with clients because you never know who you are dealing with. There are three types of spammers and reasons why they spam:

  • For fun
  • For revenge
  • To outrank competition in search engines


I think this blog is helpful for you. And also easy to understand you to get success and prevent your website from negative SEO affects


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My 4 step (ok, 16 step) social media strategy

There are so many social media sites and tools out there, that it’s hard to know which to pay attention to, and which to ignore. Also, how do we use them effectively and still retain time to get some real work done?

In my opinion, the microblogging tools are a nice addition to an overall social media strategy, but are weak on their own. Many of the most popular people on Twitter, for example, are those who have built up a following for themselves via their blogs. They use Twitter to drive people to new posts on their blogs, and to create a supplementary stream of information. Much of the information on Twitter is backed up by longer posts or articles on other sites.

Blog, Twitter, both, none? 

So what is the best way to create an effective web presence? Do we blog, do we tweet, or do we do both?

Adopting a social media strategy can be a daunting task, particularly due to the wide range of tools and services available. Users need a strategy that is effective, yet also gives them time to have a life outside of the web.

Here’s how I have structured my social media activity. This is not necessarily the only or right way to go, but it can give you an idea as to how to get started:

  1. Blogs: I use this blog to write about different issues related to marketing and business. In order to keep up with the world of WordPress, which is the platform we use to build all our sites and blogs, I also write a blog called WordPressGarage, which we use as a kind of online manual for knowledge management. WordPress’ categorization features such as categories, tags and search, are excellent for managing information. WordPressGarage has become more than just a blog: I use WordPress’ Blogroll to keep track of my links on the Links We Love page, and I’ve set up a microblogging section in the sidebar called Shorties, which is where I post really short bits of info that don’t justify a real blog post. I could have accomplished this with del.icio.us and Tumblr, but I really prefer to keep everything in one place if I can.
  2. Twitter: I don’t really like Twitter, but I use it because I know it is effective. It also helps me keep up with the social media arena, and I have to admit I’ve found some pretty interesting content thanks to the twitterers that I follow. I post here short things that aren’t appropriate for my blogs, or I post links to new posts on my blogs.
  3. LinkedIn: LinkedIn was really boring for a while, but it seems to be picking up, although it’s still not the type of site I’d visit on a regular basis (unlike the site mentioned in step 4). The advantage of LinkedIn is that it gives me a place to create a professional profile that people can easily find on the web. Other than that, not much happens there (unless I’m missing something). It’s like a really boring party where we all shake hands, and then sit around looking at each other.
  4. Facebook: facebook acts as a kind of aggregator for all the content that I publish all over the web. I mashed together my blog RSS feeds into one feed, and that feed is pulled into my facebook profile’s notes section. My twitters (tweets) appear in my facebook status. Any extra stuff that I want to publish or share that aren’t directly connected to marketing or WordPress are published there too, like videos, links and events.

Here are the social media sites that I would like to be more active in should the days suddenly become 40 hours long: flickr, YouTube, de.licio.us, digg, and StumbleUpon.

The above still uses up a lot of my time, but it ensures that my “online presence” stays fresh and current, and my offline presence retains some semblance of a life.

Web developer, Frontend, Backend, DevOps & SEO.
Professional Web Developer, PHP/Laravel, HTML5/CSS3, DevOps, jQuery, Responsive Design, WordPress, SEO.


Negative SEO: How competitors can ruin your rankings, and how to make sure they don’t

Negative SEO is a controversial topic in the SEO space. You hear about it a lot, but does it happen a lot? How easy is it to ruin a competitor’s rankings, really? Should you be worried? How do you know if someone is trying to knock you out of SERPs with negative SEO? Is there anything you can do to stay safe?

In this article, I’ll do my best to shed some light on the matter and answer these questions. But before we start…

What is negative SEO, really?

Negative SEO is a set of activities aimed at decreasing a competitor’s site rankings in search engines’ results. These activities may include knowingly building spammy, unnatural links to the site, content scraping, and even hacking the site. We’ll look at the different kinds of negative SEO in a moment.

A bit of backstory

From day one, Google used to do their best to identify unnatural links when evaluating web pages’ authority. Originally, links Google thought to be spammy were simply ignored – they did not pass any PageRank to the page they linked to. In response, SEOs would build and buy thousands (or sometimes millions) of links; those that passed equity were great, and the ones that didn’t… simply didn’t, without harming the site.

In April 2012, Google launched the Penguin update, meaning that for the first time, they would be taking strong punitive action against sites with manipulative links. This, of course, helped Google provide better, fairer search results. But it also gave birth to negative SEO through spammy link building, as you can see from Google Trends below.

Does Google have anything to say on the matter? They do acknowledge that negative SEO attacks happen, although not too often.

Now, let’s look at the different shapes negative SEO can take, and examine the way to stay safe from each.

Negative Off-Page SEO

As the name implies, negative off-page SEO targets the site without internally interfering with it in any way. Most commonly, it implies manipulating with the site’s backlinks or externally duplicating its content.

1. Link farms

Generally, a single spammy link (even if it’s sitewide) wouldn’t be able to shatter a site’s rankings. That’s why negative SEO typically involves links from a group of sites or link farms.

A link farm is a hub of interconnected websites. Originally, these sites used to link to each other to increase the link popularity of each site’s pages. You could purchase links from these websites to increase your own site’s PageRank. One example of a link farm is a PBN (private blog network) — a network of sites that are created solely for link building and typically owned by one individual. Most PBNs are made up of expired domains, which means that the sites usually have accumulated some backlinks and authority by the time they become part of a PBN.

In 2012, Google’s Penguin algorithm made it significantly harder for link farms to be effective — if Google spots backlinks that come from a link farm, it justly concludes that the linked-to site is involved in a link scheme, which naturally leads to a penalty. That’s how link farming went from a black-hat but effective tactic to a negative SEO technique.

To top things up, the attacker may also point lots of exact match anchor text links at a ranking page and screw up its anchor text ratio. These exact-match anchors may be completely unrelated to your industry; or, they may actually include your target keyword to make your link profile look like you’re manipulating it.

One example of a real-world negative SEO attack through links is WP Bacon, a podcast site about WordPress. The site was attacked with thousands of links with the anchor text “porn movie”. Subsequently, WP Bacon has fell 50+ spots for the majority of the keywords it ranked for in Google in about 10 days. This story has a happy ending, though: the webmaster submitted a disavow file with the spammy linking domains included in the attack. As the spam attack continued, they kept disavowing new domains they were receiving links from. Eventually, WP Bacon did recover for most of the search terms they were initially ranking for.

How to stay safe: Preventing a negative SEO attack isn’t something in your power, but spotting the attempt early enough to revert it is totally doable. To do that, you need to regularly monitor link profile growth. SEO SpyGlass, for example, gives you progress graphs for both the number of links in your profile and the number of referring domains (you’ll find them under the Summary dashboard). An unusual spike in either of those graphs is reason enough to look into the links that your site suddenly acquired.

The typical graphs would look something like this:

On the other hand, if you see something like this when you haven’t been actively building links, you may want to look into the backlinks that resulted in the spike:

To actually see the links that contributed to a recent spike, switch to the Backlinks dashboard and sort the links by Last Found Date in descending order (by clicking on the header of the column twice). This will make the newest links appear at the top of the list so that you can look into them.

If the spike appeared on the Linking Domains graph, do the same in the Linking Domains dashboard.

If you’ve no idea where the links are coming from, it’s useful to look at their Penalty Risk. It’s a pretty accurate metric to tell if the links are coming from link farms as it evaluates the domains’ IP addresses and looks at other linking domains in your profile that come from the same IP or C-class.

To add the Penalty Risk column to your view, right-click the header of any column, select Penalty Risk, and click OK. Next, select those new suspicious backlinks you just discovered, and click Update Link Penalty Risk. In a few minutes, the column should be populated with values on a scale from 0 to 100.

If you click on the “info” button next to the Penalty Risk value for any link, you’ll see the list of factors that make it potentially risky.

Finally, if you do find some of the links are spammy, you can add them to a disavow file right in SEO SpyGlass. To do that, right-click the spammy backlink/linking domain and select Disavow (it typically makes more sense to disavow on the domain level, so make sure to select Entire domain under Disavow mode.) Do the same for all unnatural links or domains you spotted. Finally, go to Preferences > Disavow/Blacklist backlinks, review your disavow file, and export it once you’re happy with it.

2. Scrapers

Another negative SEO technique is falsifying duplicate content. It involves scraping your site’s content and copying it to other websites, often multiple times, sometimes even as part of the link farms discussed above.

You probably know that Google’s Panda update was designed, in part, to detect and fight content duplication. So when Google finds content that is duplicated across multiple sites, they will usually pick only one version to rank. You’d hope that Google is clever enough to identify the original source of the content, and in most cases, they are… Unless the scraped copy gets indexed before the original.

That’s why scrapers often automatically copy new content and repost it right away. If Google finds the “stolen” version first, it may de-rank your site, and rank the scraper site instead.

How to stay safe: There are a few great tools designed to help you stay safe from scrapers. Copyscape is one of them. All you need to do is enter the URL of your content to find out if there are any duplicates of it online.

There’s another neat hack you could use that doesn’t require a lot of extra effort if you already track how your content gets shared and linked to online. A social media and Web monitoring app like Awario lets you hit two birds with one stone here. If you use a tool like Awario, you probably tend to create alerts for your posts’ URLs and titles. To also search for scraped versions of your content, all you need to do is add another keyword — an extract from your post. Ideally, it should be a few sentences long. Surround the piece with double quotes to make sure you’re searching for an exact match. With this setup, the app is going to look for both mentions of your original article (like shares, links and such) and the scraped versions of the content found on other sites.

If you do find scraped copies of your content, it’s a good idea to first contact the webmaster asking them to remove the piece (although you might suspect they’re not very likely to respond). If that’s not effective, you may want to report the scraper using Google’s copyright infringement report.

3. Fake reviews

In local SEO, reviews mean a lot. An influx of negative ones isn’t just bad for your local rankings; it’s bad for business. But reviews are relatively easy to manipulate, and they may be the first thing a jealous competitor will try to do.

How to stay safe: Obviously, you need to keep an eye on your Google My Business listing and look through the new reviews your company gets. Fake reviews violate Google’s policy, according to which, one should never “post reviews on behalf of others or misrepresent your identity or connection with the place you’re reviewing”.

When you’re positive you’ve spotted a fake review, you can flag it for removal following these steps:

1. Navigate to Google Maps.
2. Search for your business using its name or address.
3. Select your business from the search results.
4. In the panel on the left, scroll to Review summary.
5. Under the average rating, click [number of] reviews.
6. Scroll to the review you’d like to flag and click the flag icon.
7. Complete the report form.

4. Heavy crawling

When they don’t know better, a desperate competitor may try and crash your site altogether (here is a real-life example). Mainly, this is achieved by forcefully crawling the site and thus causing heavy server load. This may slow down the site or even crash it altogether. If search engines can’t access your site when it’s down, you’ll definitely lose some crawl budget there; if this happens for a few times in a row… You guessed it — you might get de-ranked.

How to stay safe: If you notice that your site is becoming slower, or, worse, crashes altogether, a wise thing to do is contact your hosting company or webmaster — they should be able to tell you where the load is coming from. If you know a thing or two about server logs, though, here are some detailed instructions on finding the villain crawlers in the logs and blocking them with robots.txt and .htaccess.

5. Click fraud

Clicks are a controversial signal in the SEO spot; not everyone believes they are a ranking signal. But there are real-life experiments that clearly show that an unusually high click rate on a certain search result can boost its rankings; while a low CTR will get a site de-ranked.

Bartosz Goralewich actually saw this happen in a negative SEO attack on a client site. It looked like a CTR bot was programmed to search for their main keywords and branded terms and click and dwell on various results. Then they’d click on the client’s listing and quickly bounce back to the SERP. Eventually, the client’s site dropped in the SERP.

How to stay safe: Make sure to carefully monitor your main keywords’ CTR in Google Search Console, under Search Traffic > Search Analytics. There, you’ll find both the stats on your site’s overall CTR across all keywords and the click rates for individual keywords.

Negative On-Page SEO

Negative on-page SEO attacks are much more difficult to implement. These involve hacking into your site and changing things around.

Here are the main SEO threats a hacker attack can pose.

1. Altering your content

You’d think you’d notice if someone changed your content around, but in reality, this tactic can be very subtle and difficult to spot. It involves adding spammy content (and links) to a website; the trick is, this content is often well hidden (e.g., under “display: WebSitenone” in HTML), so you won’t see it unless you look in the code.

How to stay safe: Regular site audits with a tooA WebSiteAuditor is the best way to continuously check your site against such threats. To run an audit, simply launch WebSite Auditor and create a project for your site. To re-run it for an existing project, use the Rebuild Project button. As long as you do this regularly, you should be able to spot subtle changes that could otherwise go unnoticed, such as the number of outgoing links on the site.

To look into those links in detail, switch to the All Resources dashboard and check with the External resources section. If you spot an unexpected increase in the count of these, look through the list on the right to see where those links point to, and the lower part of the screen for the pages they were found on.
If you identified and eliminated an attack and need to clean up the mess it created, Custom Search is a great help. To use it, go to WebSite Auditor’s Pages dashboard, and click on Custom Search. Enter the content that you’ve seen to be added to your pages when you first identified the attack (such as a keyword), and click Search. The tool will now find all instances of your query across your entire site.

2. Getting the site de-indexed

A change in robots.txt is one simple alteration that could wreak havoc on your entire SEO strategy. A disallow rule is all it takes to tell Google to completely ignore your important pages or even the entire website.

There are multiple examples of this online, including this story. A client fired an SEO agency he wasn’t happy with, and their revenge was adding a “Disallow: /” rule to the client’s site.

How to stay safe: Regular ranking checks will help you be the first to know should your site get de-indexed. With Rank Tracker, you can schedule automatic checks to occur daily or weekly. If your site suddenly drops from search engines’ results, you’ll see a Dropped note in the Difference column.

If this happens for a big number of keywords, this usually implies a penalty or de-indexation. If you suspect the latter, check the crawl stats in your Google Search Console account and take a look at your robots.txt.

3. Modifying Redirects

A possible negative SEO scenario is someone modifying your pages to redirect to theirs. This isn’t a threat for most small businesses, but if your site enjoys high authority and link popularity, it could be someone’s sneaky way to increase their own site’s PageRank or to simply redirect visitors to their site when they try to access yours.

For the site under attack, such redirects aren’t just a temporary inconvenience. If Google finds out about the redirect before you do, they can penalize the site for “redirecting to a malicious website”.

How to stay safe: See point 1 above. With WebSite Auditor, it should be pretty easy for you to see if any new redirects have been added to your site by looking at the Redirects section in your site audit. Make sure to run these site audits regularly so you can see if any changes are made on your site, you are the first to know about them, not Google.

4. Hacking your site… in general

Even if the attacker has no negative SEO in mind, a hacker attack per se can hurt your SEO. Google wants to protect its users and will take a dim view of any site which is hosting malware (or linking to sites which do); that’s why if they suspect a site has been hacked, they may de-rank your site, or at the very least add a “this site may be hacked” line to your search listings.

Would you click on a result like that?

How to stay safe: Negative SEO aside, not getting hacked should be high on your list of priorities for obvious reasons. This topic deserves a post of its own, but you can find some great tips on stepping up your site’s security here and here.

Over to you

Above, I’ve covered the 9 common negative SEO tactics and how you can protect yourself against them. But this list is not exhaustive: anything that can negatively affect your site’s reputation has the potential to be used against you. The main takeaway here is to keep a close eye on your organic traffic, rankings, and backlinks.

If you have your own tips or additions to the list, please let me know in the comments below!

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com

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A quick-start guide to social media marketing

Have you ever wanted to follow what’s being said about a certain topic around the internet? Well, it’s not as hard as you think. Monitoring tools are the primary way to track buzz about a given topic online. For someone conducting an online social media marketing campaign this is especially true. To properly promote something, you have to continuously follow what people are saying about it. Monitoring tools can be broken into two primary categories:

  • Background Tracking
  • Conversation Tracking

One of the best social media monitoring tools  is Google Alerts. With Google Alerts, you can receive weekly, daily, or even “as it happens” alerts whenever your search term is mentioned on the web.

Don’t be afraid to enter multiple phrases that mention your brand; this can only yield more and diverse results. In addition to delivering relevant links to articles, blogs, video, etc., Google Alerts is also a great spring board for learning more about where your brand is being spoken about.

Probably the best feature of this service is that you don’t have to keep checking for the most recent mentions on search engines. Having the alerts delivered directly into your inbox allows you to keep tabs on where you might want to comment on a blog post or follow the development of a news story.

The major drawback about Google Alerts is that it doesn’t cover social media sites, such as facebook. To become a part of the “conversation,” you must use monitoring tools that focus on discussions, media (such as video, audio, photos, etc.), and just about anything else. If you are conducting a social media campaign, you absolutely must know if people are already talking about your brand. Sites like Twitter, Digg, and YouTube are the some of the many featured sites on Addict-o-matic, which is the site to find “the latest buzz on any topic.”

Other sites such as Daylife and Silobreaker are also great for processing recent quotes, graphs, trends, and lists of recent articles or blogs that mentions your topic.

Long gone are the days of missing what someone said about you behind your back. Utilizing effective monitoring tools will help you to truly be part of the conversation in every corner of the web.

Web developer, Frontend, Backend, DevOps & SEO.
Professional Web Developer, PHP/Laravel, HTML5/CSS3, DevOps, jQuery, Responsive Design, WordPress, SEO.

8 Important Way to Make Your Blog Posts SEO-Friendly!

SEO is not difficult; it’s easier than you think. All you need to do is Proper SEO.

When it comes to On Page SEO, it’s all about improving readers’ experience as well as making your blog posts SEO friendly. I know you are tired of hearing about meta tags, keywords density, etc.

It sounds so complicated. But it will be easier if you follow a checklist.

If you are looking for an On-Page SEO Checklist to make your blog posts SEO friendly, then you’ll love this post.

In this post, I will be sharing a step-by-step checklist to make your posts optimized for SEO and boost your ranking.


On-Page SEO Checklist 2016

There is no Ultimate On-Page SEO Checklist. Everything you do to increase user’s experience is On-Page SEO (Click to Tweet). But there are some practical On-Page SEO strategies and techniques that can help you to get more search engine traffic.

Here’s the On-Page SEO Checklist that I follow before publishing a blog post: 

1. Select A Focus Keyword

Before doing anything else, you need to choose a focus keyword.

Focus keyword is the keyword for which you want to rank on Google. It could be a short tail keyword or long tail keyword. Here’s an example of two types of keywords.

  • Short Tail Keyword: On Page SEO
  • Long Tail Keyword: On Page SEO Checklist 2016

It’s comparatively easy to rank a long tail keyword than a short tail keyword. But it mainly depends on the competitiveness of the keyword.

Now let’s see how to choose the focus keyword.

To find the perfect focus keyword, you need to do Keyword Research. It’s a kind of market research. It tells you what people are searching for and in what relative numbers.

Keyword Research starts when you type something on Search Box, and it starts showing possible search terms. If it happens, that means people are searching for the term, and it can be a potential keyword.

The keyword “on page SEO” has more potentiality of attracting traffic. But the problem is, sites like Moz, Backlinko, NeilPatel.com, etc are ranking for the keyword “On Page SEO”. It’s almost impossible for me to outrank those sites.

It’s better to go with the second keyword. It’s less competitive.

When it comes to choosing the perfect focus keyword, there is no exact rule. You should choose a keyword that has search potentiality and fit to your audience. And then optimize your post for that keyword.


2. Write A Catchy Post Title

No matter how good your post is, it is useless unless people read the post.

A study on CopyBlogger found that 8 out of 10 people will read the Post Title, but only 2 out of 10 will read the post.

But if you have a catchy post title, it will surely invite your readers to check the post. The title is a kind of advertisement for your post, and certainly the best place where you want to impress your readers.

Another important thing to consider is Click-Through Rate (CTR). CTR is the number of clicks that your post receives against the impressions. If you have a catchy title, people will click on your link from SERP. It sends a signal to Google that your post is relevant to the keyword, and you will get a ranking boost.

So post title matters a lot. Spend some times to write a catchy headline.

Here are few things you need to consider to make your post title SEO friendly:

  • Make sure you have the focus keyword in your post title.
  • Finish your post title within 60-70 characters.
  • Use numbers. (Top 10, 15 Best, etc)
  • Use interesting adjectives. (Like Awesome, Incredible, Best, Top, Essential, etc.)
  • You can also use two different titles for readers and Search Engines.

3. Make Post URL SEO-Friendly

You might have noticed that Google bolds keywords in a URL in SERP. That means it takes it as a clue to figure out the relevancy of a page for the target keywords.

A good example is URL of this post – https://earnwebtech.com/on-page-seo-checklist/

WordPress automatically generates a post permalink based on your post title. You can change it by clicking on “Edit” beside Permalink.


4. Use Heading Tags Properly

Using heading tags is the best way to make your blog post scannable.

Heading Tags (H1 – H6), as the name suggests are the heading and subheading of a blog post. These tags are also known as SEO Header Tags.

The most important heading tag is H1. Normally H1 Tag refers to the Post Title. WordPress automatically adds H1 tag to your post title. Having only one H1 tag on a blog post is good.

If you are going to use other tags like H2 or H3, try to add focus keyword on those tags.

5. Use Multimedia in Blog Posts

Text based blogging still dominates the blogosphere. But this is the era of VISUALIZATION. To stand up from the crowd, you need to add engaging images, screenshots, videos to your blog posts.

Here at Earnwebtech I use a lot of images and screenshots to make things easier. While these are not going to boost your rankings, but these can help you to increase user interaction.

However, images can drive huge traffic from Google Image Search. Just make sure your images are SEO friendly. Here are few things to consider while adding images.


6. Use Internal & External Links

Internal linking decreases bounce rate and increases user engagement.

If you want to see how Internal linking affects SEO, check Wikipedia. They add a lot of internal links on every page and rank high for many terms

I am not going to tell you to add too many links like Wikipedia. Just add some relevant links to your old posts. It will keep your visitors longer on your site. (More Pageviews = Less Bounce Rate = More Money)

What about External links?

We all know that getting links from high authority sites can boost SEO. But did you know that external links to authority sites can boost your page’s rank in Google?

Yes, it can. Whenever Search Engine bot finds authority links on your blog, it sends a signal to Search Engine that your site can be trusted. So add 2-3 relevant external links on your blog posts.

And try to reach out to those sites’ owners that you have mentioned in the post. They may share your post on social media.

7. Use LSI Keywords

Let’s say; you are going to write about “Apple”. It could be Apple – The Technology Company, Apple – The Fruit, Apple – The 1980’s Movie. How can Google bot understand what you are writing about?

The answer is LSI Keywords. LSI means Latent Semantic Indexing. It’s a part of Google algorithm. LSI Keywords are those keywords which are related to your main keyword.

You can easily find LSI Keywords from Google search. Just search for your main keyword in Google and scroll down to the bottom of the page. You will get some related keywords under “Searches related to”.

8. Publish Long & Scannable Content

Longer posts usually rank high in Google. A study of SERPIQ.Com found that longer content significantly ranks higher in Google.

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12 Tips How to Convert Search Engine Visitors into Readers

If people find your blog from a search engine, how do you convert them to regular readers? You have gone to a great deal of trouble to advertise your blog through article marketing or some other form of online or offline promotion. You are now reaping the reward for that with a visit, but you only get one shot – what do you do to keep them?

Here are several factors you must consider when attempting to convert visitors into readers. No individual one of these factors will make a significant difference to your conversion of visitors to readers, but if you combine them then the results can make a massive difference to your regular readership.

1. Keep Your Links Honest

You will read a lot of advice, such as ‘be yourself’ or ‘put the reader first’, and that is very good advice that we shall discuss shortly. However, they aren’t interested in that when they first reach your blog. They clicked on your link for a reason. What they want to see is what you promised with the link.

You offer to teach them how to make money online. They click the link you provide and they see a post on how to use an autoresponder! Imagine their response: “What’s that! I want to learn how to make money online – not about ‘auto whatevers’ – why did I click this link!” Then they click away.

2. Offer a Benefit

When you promote your blog, you must persuade your potential visitors that they will benefit in some way by visiting your blog. You must promise to teach them something or help them to make or save money. People want to learn something when they go online, whether they visit a blog or a regular website. They want to learn something about their business, niche or interest, how to start their own blog or website or they want to learn how make money online.

3. Give Visitors What They Expect

If you don’t give search engine visitors what they are looking for then they will click away – it’s as simple as that. If you do offer something that attracts them, then your visitors must find that with their first click. If you run a blog about dog breeds and want to attract people interested in the various breeds, then your adverts should ideally be focused on specific breeds, and the link must send interested readers directly to your page or post on that breed.

That is often not possible, and in such cases your landing page should be one that offers links to all the breeds that your blog discusses. Take our first example as another instance – how to make money online. You must have a landing page that explains the basics of online marketing. This should include links to the specific posts that cover each factor in more detail.

The landing page can be a static page or a post. When your search engine visitors reach this landing page you can explain the basics. There should be links on that page that then lead readers to the pages and posts on your blog that teaches them more about the pros and cons of an online home business, how to set one up and how be successful in running it.

Here are some other ways in which you can convert search engine visitors into readers:

4. Be Relevant

As already stated, it is essential that your search engine visitors land on a page related to their search. Imagine yourself using a search term in Google and landing on a page that has nothing to do with what you are looking for! Make sure that your posts and pages are well optimized for the keywords you are targeting.

Ignore those that state keywords to be outdated. Keywords are still extremely important – what you should avoid is overusing them. 1% keyword density is fine if you use other vocabulary connected with your main topic. Search engine users looking for what you have to offer will find you if your page or post has enough relevance to their search term.

However, that’s not what we are discussing here – if your page is relevant you will capture them as visitors. The real purpose of this post is to explain how to keep your visitors once you have attracted them. When a visitor reaches your blog, they want to see content that relates to their search – so be relevant, that is your first objective.

5. Focus on Benefits to Your Visitor

We have already mentioned using benefits to persuade people to visit your blog. Once you have a visitor, you must focus on the benefits you have offered them. They are not interested in what you are thinking or how happy you are to have them visiting their blog. They want to know what they will get from it. How do they benefit?

So tell them again. Tell them right away how they will benefit by staying with your blog as a regular reader. You are more likely to convert search engine visitors to readers of your blog if you provide them with what your search engine Title and Description tags say you will. Stick to your promises or you may lose then forever.

6. Enable Visitors to Subscribe

Make sure you have a subscription form on your landing page to allow interested visitors to subscribe to your blog – and even more important, subscribe to your email list. However, even if they refuse to join your email list, if your visitors subscribe to receive updates to your blog then they will have become bona fide readers.

7. Publish an RSS Link

The same is true if you publish an RSS link on your blog. Those who subscribe to that will receive notification of your new blog posts and will be able to follow developments as they occur. People who visit your blog might not want to subscribe to it or even to visit to it regularly, but they may subscribe to your feed.

This provides you with the opportunity to continue to make offers to those who have not yet been convinced to follow your blog as genuine readers. It is important to remain faithful to your niche, and to that particular part of it that your existing readers regard you as somebody worth listening to and learning from.

By providing a method by which people can continue to keep in touch with your blog, if not commit to be regular readers, then you will find it easier to convert the former to the latter – to convert the occasional visitors to regular readers.

8. Be Yourself and Be Different

Don’t just follow what everybody else does. Be yourself, and offer your knowledge and experience to your readers in your own way. Always keep on the lookout for something different in your niche and pass that onto your readers. Never copy what others are saying – it’s OK to say what they are saying if is relevant, but express it in your own way. Try to be first, however, and present new developments before everybody else does.

9. Be Controversial and Promote Discussion

Once have learned how to convert search engine visitors into readers it is important that you retain them. You can do that by being controversial and promote discussion between them – get your ‘Comments’ zinging with back and forth opinions.

Do not become too involved, whether you agree or disagree with these opinions. However, you can become involved as moderator if things get too heated, and also if a particular issue appears to be dying away. Sometimes it is OK to let a particular thread die a natural death, while with others you may feel it appropriate to add some zing to it by throwing in a bomb to get it going again.

10. Forget Keywords – Write for Your Readers

It goes without saying that humans read your blog – so there is no need to stress that you should write for your readers and not for search engine spiders. Hummingbird and LSI have largely removed the need for maintaining a high keyword density. Write for humans, and then read what you have written. If it appears stilted and overfilled with keywords, then rewrite it to look as you would like to read it.

Google always tells you to write for human readers through staff such as Matt Cutts. It is generally safe to do what Google asks you to do. They generally stress that if you write for your readers, then the Google indexing and ranking algorithms will reward you accordingly. It seems that a lot depends on your standard of writing!

11. Be Yourself, Have Fun and Show It!

Have fun when you write blog content and simply be yourself. Don’t try to be what you are not, and it’s not necessary to be a literary genius to convert search engine visitors into regular readers of your blog. Also keep in mind that you don’t want regular readers who are not interested in your niche – or your small part of it. So only make offers that are genuinely specialist to your niche.

Be yourself, and express how you feel when you write. If you feel angry about something then write as if you are. If you are happy, then show it. Have one subscription link for your list in a prominent position, but don’t push it in the body of your text at the expense of useful content. Avoid too many social buttons and a must is no pop ups.

12. Finally … Talk to Them

If you want to convert search engine visitors into readers then communicate with them. Respond to emails and set up your autoresponder to thank people by name when they register for your email list. It is not difficult to set up a forum on your blog – this is a great way to communicate with new members and discuss matters with prospects.

Web developer, Frontend, Backend, DevOps & SEO.
Professional Web Developer, PHP/Laravel, HTML5/CSS3, DevOps, jQuery, Responsive Design, WordPress, SEO.

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7 Best Methods For Optimizing Slide Presentations For Local SEO

It is safe to say that you are looking past recordings and pictures in your nearby advancement endeavors?

There are distinctive sorts of media that organizations may use in completing substance showcasing and nearby SEO.

Nonetheless, most neighborhood organizations neglect to use the power that can come through making and sharing slideshow introductions.

Best Methods To Optimize Slide Presentations For Local SEO In 2017

Just like other forms of internet information, slideshows can easily be optimized and shared in order to enlarge the “buzz” around your business name and internet presence. Usually, slideshows can be a vehicle for a few local citations and inbound links.

And, just as with blog posts, slideshows can be an efficient communications vehicle for getting more potential clients.

1. Put important info in your footer/header.

Your presentation template’s footer or header should also integrate a small amount of citation info, such as your address, name, Twitter handle, or phone number.

2. Mostly use text on the slides.

When designing your slideshow presentation in programs like Microsoft PowerPoint, make sure to primarily use text.

Specific organizations may hire a designer to make their slide presentations, and the slideshow expert might make graphic photos, such as PNG, JPG, or GIF format. They embed the words found in the graphic and utilize those words instead of normal text.

By doing this, it will probably decrease (or completely negate) the keyword ranking capability of the presentation. Because of this, you should go with simple designs with text instead of something that is all graphics.

3.  Optimize the title slide.

The slide title is probably the most important for local SEO purposes, so ensure you design it carefully.

Integrate keywords that are valuable in the major title headline and attempt to add your business’s name, phone number, address, and site URL onto that first slide.

4. Optimize your final slide.

The slide that is last in a presentation is very significant.

Integrate your contact information there, adding in your business name, phone number, website URL, address, and links to your best social media accounts.

5. Upload to Slideshare.

Slideshare is the most famous slide sharing service. It is operated by LinkedIn, and it offers some additional connectivity benefits.

6. Use other slide sharing platforms.

There is a number of extra presentation sharing services apart from Slideshare, and some could also offer other local SEO advantages.

Instead of copying your slides across different platforms, I would advise you to either utilize Slideshare or experiment with another that performs well for you.

There are some additional presentation services out there which offer some optimization advantages, but they will need you to create the presentation directly on their platform instead of moving it in.

Prezi is one such alternative. It offers unique transition effects and various display options, and its page ranks very high in search engines.

7. Link to and share your presentation.

You can share your slideshow presentation straight off of your website server and connect to it from your website or blog.

Search engines will list and index links to PowerPoint files. Broadcasting or tweeting out your link may result in getting more inbound links if others like your presentation enough to share it again.

If you make a choice to utilize a slideshow sharing service, remember to link your profile from your blog and/or website.

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8 Common Blogging Mistakes That Almost All New Bloggers Make – Earn Web Tech

When you are new to blogging it is anything but difficult to get on unfortunate propensities and tune into misdirecting guidance which can keep you from picking up the movement you merit and prompt to nobody perusing the substance you have invested significant inventiveness and energy composing. The blogging group has just turned out to be increasingly aggressive as of late, so it is fundamental you adore the substance you compose as well as that the substance you compose is great with a specific end goal to contend and be seen!

1. Not Being Original

With the likes of Zoella and In The Frow becoming such huge names in the blogging world, it can be tempting to follow suit and copy what the popular bloggers are doing in order to achieve success. Writing and running a blog should be about creativity and enjoyment first, money and reward second. Blogging is a journey and you should stay true to yourself and the content you love to write. Everyone has a different path to success, you should follow the tips in this article to start your journey down your own path of success.

2. Irregular Uploading Intervals

Contrary to popular belief you don’t need to post a blog post every single day to stay relevant – however going 2-3 weeks without a blog post comes across as lazy and that you have a lack of interest in your blog, even more so as a new blogger. If it appears that you aren’t interested, why should your audience be? Of course, there will be times when you are unable to upload which is understandable, but frequent irregular uploading is a big no-no when it comes to running and maintaining a blog.

3. No Content Schedule

You should aim to be posting to your blog at least 2-3 times a week, so you are going to need to be planning your blog posts in advance. You should set yourself a content schedule so you can be publishing content on your blog on the same days every week, not only does this ensure consistency but over time you readers will know to come back and check out your blog and will also look forward to receiving that email from you about your latest post! If your usual days of posting are Monday, Wednesday and Saturday then you can’t sit down the night before and be thinking of a topic to write. Content creation takes dedication and passion. You should plan your blog posts at least a month in advance so you have time to edit, proofread and amend (unless it is a timely topic that needs to be covered straight away).

4. Lack of Organization

To keep yourself organized you should have a planner to plan what you are writing when you are writing it and when you are uploading. Depending on your personal preference, you should add all this information to an online or physical planner so that you can visually see what needs to be done. Whilst it can be good to note down topic ideas in the notes on your phone whilst on the go, this will not be good for your content development strategy in the long run. Get a wall planner, chalkboard, app or organizer to encourage you to stick to a productive routine.

5. Uploading First Drafts

When you get a great topic idea, you often want to run with it and click ‘publish’ however this can lead to a below par blog post. Write your first draft and then leave it a while before you look back at what you have written, you may notice errors that you didn’t notice before and you may look at the topic with a new perspective and have even more detail to add which will make for a great blog post!

6. Poor or Misleading Headlines

If your headline is misleading or unappealing to your audience, it doesn’t matter how great your content is. The headline is the first thing your readers see and the first thing you can do to convince them to click-through, it is the thing standing between your content being read and being ignored. Avoid click-bait content as this will result in a very high bounce rate and frustrated readers. Think of your headline as the question and your content as the answer, are you giving your readership the answer they’re looking for? If the answer is no then you need to rework your headline or do further research into the topic so that the reader’s question is answered.

7. Not Getting Second Opinions

You love all the content you write, that’s why you write it, but it’s important that you get a second opinion from a friend, family member or colleague before hitting that Publish button. Something that makes sense to you might not make sense to your readers and little things like punctuation and grammar are easy to miss if you’ve re-read the blog post multiple times already. Self-critic can be difficult but over time you will discover your writing strengths and feel more confident in publishing high-quality content you know your readers are going to love, for the meantime, it’s worth having a second pair of eyes!

8. You Aren’t Optimising For SEO(blogging)

The general rule for blogging is to write for users first and search engines second. Even with your social media efforts, especially as a new blogger and don’t have a large social following, it can be difficult to get your content seen. Every blog post should be researched (i.e. trending topics, highly search keywords) and optimized for SEO in order to appear in the search results for relevant searches.


Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com

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How to Use Categories Properly in WordPress for SEO & Usability

I am here again to help you with the new article – How to Use Categories Properly in WordPress for SEO & Usability. If you love WordPress you need to read this informative article. Through Earn Web Tech we are providing you latest information about WordPress and some other things for more read this article, If you like this article don’t forget to share this.

WordPress categories and tags help you to structure your blog. They also play a vital role in the SEO of your website. Whenever I talk about the SEO of a WordPress site, I always follow one simple rule:

  • Keep low-quality pages out of the search index.

Today, I will be talking about WordPress categories and SEO.

I’ll also answer the question of:

  • Should we keep categories as no-index or do-index?

Related reading: How To Write Perfectly SEO-Optimized Articles in WordPress)

WordPress categories and tags are the two most important aspects from the user experience point of view.

For example, most of the related posts plugins use categories and tags to show related posts. If your categories are not well structured, related posts will show irrelevant articles, and it will have a negative effect on the bounce rate of your WordPress blog.

How To Structure WordPress Categories:

Planning the categories of your blog should be done from day one; do it as you are writing your blog’s business plan. For example, when I created the Myonlinebazzar.com, I used the following categories:

  • WordPress Themes
  • WordPress Plugins
  • WordPress SEO
  • WordPress News
  • WordPress Hacks
  • Editorial

This helps me to stay focused on my content strategy, and moreover, if I’m writing off-topic, this guide gives me the warning to get back on track.

Now, the question arises:

  • Are WordPress categories good for SEO?

As I mentioned above, WordPress categories are useful for structuring your blog. From a search engine perspective, Google is much more interested in your content (posts). Moreover, category archive pages are considered a “low-quality page” as it doesn’t add any value in terms of search engine optimization.

Categories and SEO:

Usually, people think that the more pages we have in search results, the more traffic will we get.

This was true in 2011 when search engine bots were not so smart. The more indexed pages, the higher the traffic.

But with the Google Panda update, search engines made it clear that they hate content farming– adding pages into search engines that serve no value.

A category page usually contains the archive of a select category, and depending on your blog design, it may show a complete post or a post excerpt.

Now, here are two questions that you should ask yourself:

  • Is your category page solving any problem to a user using Google Search?
  • If your category page is indexed, isn’t it showing the same content as your post?

You are now creating duplicate content.

In short, category pages are useless from an SEO perspective but beneficial from the user experience point of view as it offers another way to navigate your site. It’s also helpful for search engine bots to crawl your website deeper.

My recommendation:

  • For better SEO, keep WordPress categories as “no-index but “do-follow”.

This will ensure that search engine bots can crawl all links, but will not index category pages.

If you are planning to change your existing category names to something more sensible, make sure your permalinks are not affected by this change.

If you use permalinks like “%category% / %posts%”, I would not advise you to change your categories or use a permalinks migration plugin for your blog.

Though some SEO experts suggest that using “%category% / %posts%” or %date% / %posts%” is a Google friendly permalinks structure, I would rather stick with a %post%.html” structure. The reason for this is that my posts will never get old and I can reuse them whenever I want.

Also, if I make any changes, it will not break my sitemap.

Do you have any questions? I love questions. Ask away in the comments below.

Don’t forget to subscribe to the Earnwebtech

And don’t forget to share this post!

Mohit Saini is a freelancer and is actively engaged with several websites providing with articles on technology. He likes to stay updated with the current tech news related to Web Hosting and Domain Registration. For any questions, mail him 11mohitsaini@gmail.com

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Everything You Need to Know About Using Yoast SEO for WordPress

Setting up and using Yoast SEO

When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have. Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.

Yoast SEO can be installed on any self-hosted WordPress site. It’s easily the most comprehensive SEO-related WordPress plugin you could ask for and best of all, it’s free! You do have the option to buy premium Yoast SEO extensions for some extra functionality, but its most important functions are part of the free plugin. Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more.

Table of Contents

  • Downloading and installing Yoast SEO
    • Importing settings from other SEO plugins
  • Setting up Yoast SEO
    • General
    • Titles & Metas
    • Social
    • XML Sitemaps
    • Advanced
    • Search Console
    • Tools
  • Using Yoast SEO
    • General
    • Page Analysis
    • Advanced
    • Social
    • Publish
  • Premium Yoast extensions

Downloading and installing Yoast SEO

If you don’t already have the Yoast SEO plugin installed on your site, let’s take care of that. If Yoast SEO is already installed and set up and you just want to learn more about how to use it, feel free to scroll on down to the “Using Yoast SEO” section.

From your site’s admin dashboard, look along the left-hand side of the screen for the “Plugins” option. When you hover over it, you’ll see the “Add New” option.

Click on “Add New” and you’ll be brought to a page with a selection of featured, popular, recommended, and favorite plugins. If you don’t see Yoast SEO listed under any of these sections, there’s a search box you can use to find it.

Once you find the Yoast SEO plugin, click “Install Now” and WordPress will download it, install it, and ask you to activate the plugin. Activate the plugin and if it’s been successfully installed and activated, you’ll see an option marked “SEO” on the left-hand sidebar menu of your admin dashboard and along the horizontal menu bar on the top of the screen.

Downloading and installing Yoast SEO was easy, but now that you’ve done that, you need to set up the plugin. If you’ve never used Yoast SEO before, this might seem a little overwhelming, but I promise it’s nothing you can’t handle. I can’t promise this process will be a non-stop, action-packed thrill ride, but it’s completely worth the time it takes to set it up properly. Since the ideal Yoast settings will vary from site to site, I’m not going to tell you any hard and fast settings to choose, but I will walk you through what each of the settings are.

Importing settings from other SEO plugins

Just a quick question before we go any further: do you have another SEO plugin you’ve been using? If so, you could save yourself some time by importing your settings from the other plugin. From the “SEO” option on the left-hand menu, click on “Tools,” then “Import and Export.” Select the “Import from other SEO plugins” tab.

Here, you can import settings from HeadSpace2, All-in-One SEO, and WooThemes SEO Framework. All you have to do is check the appropriate box and hit “Import.” If you’ve used older Yoast plugins like Robots Meta, RSS Footer, or Yoast Breadcrumbs, you can import settings from those under the “Import from other plugins” tab. If you’re not using any of those SEO plugins, you might want to check out the “SEO Data Transporter” plugin Yoast recommends.

If you already have settings you’ve exported from another plugin and you want to import them, all you have to do is go to the “Import” tab, select the file you want, and hit “Import settings.”

Setting up Yoast SEO

If you don’t have any settings to import, let’s start from square one. Even if you imported your settings from another plugin, there’s no harm in checking all these settings just to make sure everything is correct.

To get started, go to your site’s admin dashboard, find the “SEO” option on the left-hand side menu (or the top menu, whichever you prefer) and click on “General.” This will bring you to a page where you’ll have the chance to set up some basic global SEO options for your site.

General settings


If you ever want to revert Yoast SEO to its default settings, the “General” tab is where you can do that. Unless you want to take the introductory tour, head on over to “Your Info.”

Your Info

Here, you’ll be able to tell Yoast what your site’s name is or if you have an alternate name you’d like to use. You can also tell it whether or not you are a company or a person, which will make it easier for Google to incorporate your site in Knowledge Graph results. If you’re setting up Yoast SEO for a company’s website, you’ll have a chance to add things like a company logo, which could also be included in Knowledge Graph results.

Webmaster Tools

Now, let’s head on over to the “Webmaster Tools” tab. If you plan to use tools like Google Search Console, Alexa, Bing Webmaster Tools, or Yandex Webmaster Tools, you can verify your site through here if your site isn’t already verified.

The basic process to do this is pretty similar no matter which of the tools you’re using, but I’ll use Google Search Console as an example:

  1. Open your Search Console dashboard and select “Manage Property,” then “Verify this site” from the box next to the site you’re adding Yoast to. If you haven’t already added your site to Search Console, you’ll need to do that first.
  2. Choose the “HTML Tag” verification option. Instead of pasting the code it gives you into the <Head> section of your site’s code, take that code and paste it into the Google Search Console box you see here and delete everything except what’s inside the quotation marks, including the quotation marks themselves.
  3. Hit “Save Changes,” then go back to your Google Search Console dashboard and hit “Verify.” You’re all set!


Lastly, there’s the “Security” tab. If you’re working with a single-author site, you don’t really have anything to worry about here and you can leave this box unchecked. But if you’re working with a site where multiple authors can access the site and add content, this section can be helpful. When this box is left unchecked, it will allow a section with advanced options like redirects and noindex settings to be visible in the Yoast toolbox that appears on each page’s page editor. Although you might be fine with your site’s contributors being able to add content on their own, you might not necessarily want them to change those sorts of settings. All you have to do is check this box and you won’t have to worry about it.

Titles & Metas

Next, let’s move on to the “Titles & Metas” section, which can be found under the “SEO” option on the left-hand side menu. This section is hugely important for SEO purposes since it’s where you get to have some say in how your site appears in SERPs. When you click on this, the first thing you’ll see is the “General” tab.


Here, you’ll have the chance to change how your titles display, like “Your Site Name | Contact Us” or “Your Site Name – Contact Us.” Whichever title separator you choose to go with will be used on all pages of your site. As for the “Force rewrite titles” option, this corrects a problem some sites have where the site name appears twice within the title. Some sites use WordPress themes that have built-in SEO title displays, which can override the settings you choose in Yoast. If you’re having this problem, checking this box can help solve it. If you check this box and you’re still having the duplicate title problem, contact your web developer because there is a way to fix that by editing your site’s code.


What you see under the “Homepage” tab will depend on how your site is set up. In this case, the site I’m working with is set to use one page for a homepage and a different page for the blog. If this is how your site is set up and you wanted to make changes to the titles and meta descriptions for either of those pages, all you’d have to do is click on the “editing the front page/blog itself” links seen here and make your changes. If you’re working with a site where the homepage just displays the latest posts, your “Homepage” tab will look differently from what you see here.

Post Types

Titles and meta descriptions

Next up is the “Post Types” section. Here, you can set up basic templates for the titles and meta descriptions for the main types of pages of your site. Blog posts could follow one format, while other pages on your site follow another. If you don’t specifically write an SEO-optimized title or meta description for each of your pages, your titles and meta descriptions will follow the basic template you establish here. You can fill these out using variables and the information you specify will automatically be inserted into your titles and meta descriptions. If you leave the meta description box blank, search engines will pull an excerpt of content from the page.

Meta Robots

With the “noindex, follow” option, check the box if there’s something you don’t want to be indexed by search engines. In most cases, you’ll probably want to leave this box unchecked. But if you have pages you want to keep out of search engines or pages that could lead to duplicate content penalties, such as archives of content, go ahead and check the box.

Date in Snippet Preview

As for the “Date in Snippet Preview” option, whether you should check this box or not all comes down to what kind of content you have on that type of page. If you’re making frequent blog updates or are posting content about lots newsworthy stories, you might want to enable this. But if you’re dealing with evergreen content that will be relevant for years to come, you might prefer to disable this so people won’t see your page in SERPs, notice the date, and assume your site is out of date.

Yoast SEO Meta Box

Then there’s the option to hide the Yoast SEO Meta Box. If you’re dealing with a site that has multiple contributors, you might want to use this option to prevent your contributors from being able to change those. If you check this box and later decide you want this option back, no big deal; you can always come back later and change this setting.


Next is the “Taxonomies” tab. If your site is something like a blog that uses several different categories and tags to organize posts, you can use this section to set up title and meta description templates for those pages using variables just like you did in the “Post Types” tab. If you tend to use the exact same terms for tags and categories, that’s fine, but you might want to check the “noindex, follow” option to avoid being penalized for duplicate content.


When you run a blog, having pages of archived content based on date and/or author is a great way to make it easy for your readers to find past content. However, archive pages aren’t always so convenient for search engines, which might consider them duplicate content. The “Archive” tab lets you prevent that by telling them whether or not you want your archive pages indexed or not, or you can disable archive pages all together if you prefer.

You’ll also be able to set up titles to appear on special pages like 404 pages. So if you’ve got something special you’d like these to be, go ahead and enter them in the “Special Pages” section. You can even use some of those variables you used in the past couple of tabs if you want.


Finally, we come to the “Other” section, where you can set a couple more things. Fortunately, Yoast does a nice job of explaining what each of these settings are, so this is a pretty straightforward section.

Congratulations — you’ve made it through the most time-consuming part of the settings! There are still more settings to take care of, but the good news is the rest of the settings from here on out are pretty simple. Let’s get to work on the “Social” section, found under the “SEO” option of the left-hand toolbar.


The “Accounts” tab of the “Social” section is pretty self-explanatory. All you have to do is add the URLs to each of your social media profiles. Just remember that for the Twitter section, you only have to enter your username, not the URL for your profile. Filling this section out notifies search engines that they are associated with your site.

As you go through the tabs for individual social media platforms, you’ll be able to control how content shared from your site will appear on each platform. Under the “Facebook” tab, there’s the option to add Open Graph meta data to your site’s <Head> section, which will make it easier for Facebook to use an appropriate image, title, and description when something on your site is shared. You can also specify a default image for them to use if someone shares a post or page that doesn’t already have an image on it.

If you have a Facebook fan page for your site, you can specify an admin for your page so you’ll be able to access Facebook Insights for your site. Facebook Insights will give you information about how often things from your site are being shared, being “liked,” and how much traffic your site is getting from Facebook. To access Facebook Insights, click on the “Facebook Insights” link and look in the upper right hand corner for a button marked “Insights for your Website.” This will bring up a box for you to connect your site’s domain to Facebook Insights.

There are similar settings under the “Twitter,” “Pinterest,” and “Google+” tabs. Under the “Twitter” tab, you can set up Twitter card meta data, which is basically the Twitter equivalent of Facebook Open Graph. If your site has a Pinterest account, you’ll need to check the “Add Open Graph meta data” box under the “Facebook” tab first, then enter the verification code provided to you by Pinterest under the “Pinterest” tab.

Now that your social media settings are all set, go back to the “SEO” section of the left-hand side menu and choose “XML Sitemaps.”

XML Sitemaps

One of the best things about Yoast SEO is that it makes managing sitemaps very easy. When you enable XML sitemap functionality, Yoast SEO automatically generates a sitemap, updates it as you add new content, and pings search engines when it’s updated.

As you click through the various tabs in this section, you’ll have the chance to determine whether or not you want things such as specific types of posts or post categories included in your sitemap. Just look through the tabs and if you see something you don’t want in your sitemap, simply check the box next to it and you’re good to go. You can also exclude specific posts from sitemaps by entering the post ID numbers under the “Excluded Posts” tab.

Now, let’s move on to the “Advanced” option, found under the “SEO” section on the left-hand side menu. Don’t let the name mislead you; this section is actually pretty simple.



Under “Advanced,” the first tab you’ll see is “Breadcrumbs.” If you enable breadcrumbs on your site, your visitors will see links along the top of the page showing the path that leads to the current page. (Example: Site Name > Blog > Post Title). Breadcrumbs can also be visible in SERPs, like so:

If you want to have breadcrumbs on your site, unfortunately, it’s not quite as simple as checking this box. Be sure to check out Yoast’s article on implementing breadcrumbs because you’ll also need to add some code into your theme. If you aren’t able to edit your site’s theme on your own, talk to your web developer about adding this code to your site.


Let’s move on to the “Permalinks” tab. Here, you can clean up your URL structure, permalinks, and <Head> section to make them a little more search engine-friendly. Yoast does a good job of explaining what each of these options are, so there’s no need for me to make this guide any longer than it already is.


Next is the “RSS” tab. If you’ve been blogging long enough, there’s a good chance that at some point, you’ve found out that a scraper has published some of your content word-for-word on another site without your permission and without attribution. It’s annoying, right? You might not be able to completely prevent your content from being scraped, but you can use this section to add content to your posts when they appear in RSS feeds, giving yourself credit and linking back to your site. That way, if a scraper steals content directly from your site’s RSS feed, you at least get credit and backlinks to your site.

Search Console

Now we’re down to one last big setting to take care of, but this one only applies if you use Google Search Console. From the “SEO” option on the left-hand side menu, click on “Search Console.”

Here, you’ll be able to get a verification code so you can connect Yoast to Google Search Console. Doing this will let you see a list of site errors that your site’s visitors have encountered and give you a chance to fix them right from your site’s dashboard. If you need to set a redirect for a broken link, you can do that there, too.

If you want to do this, all you have to do is:

  1. Click on “Get Google Authorization Code.” This will bring up a box asking you to give Yoast SEO access to your Search Console account.
  2. Hit “Accept” to get a code to paste into the “Authenticate” box you see here.
  3. Click on “Authenticate” and choose your site’s profile from the list provided.
  4. Hit “Save Profile.”

That takes care of all the major settings. Finally! Before we move on, there’s one last thing I want to show you. Go back to the “SEO” option on your left-hand side menu and click on “Tools.”


The “Bulk Editor” tool is something you hopefully won’t have to use too often, but if you ever need it, you’re going to love having it. If you ever find yourself needing to make changes to several titles and/or descriptions at a time, you can use it to bring up a list of all your posts and pages so that you can simply go through and make all your changes at once, instead of going to each individual page and making your changes there.

There’s also the “File Editor” tool, where you can make changes to your robots.txt file and your .htaccess file. Last, but certainly not least, there’s “Import and Export.” Now that you’ve spent all that time getting all these settings just right, you might want to export your settings so you can have a backup copy. Or if you have other sites to install Yoast SEO on, you can always export your settings and import them to other sites if you like.

Using Yoast SEO

Now that you have Yoast SEO installed and set up, go to the left-hand side menu on your site’s admin dashboard and choose “All Posts” or “All Pages” to see a list of all your pages/posts. You should be seeing a column marked “SEO” on the right hand side of the screen.

This column shows a dot indicating how Yoast SEO has rated that page. Yoast SEO uses a pretty simple system for rating a page’s SEO friendliness.

  • A gray dot means Yoast SEO doesn’t have any information available for that page,
  • A green dot means the page is good,
  • A red dot means there are some significant problems,
  • And a yellow/orange dot means there’s room for improvement.

If you’re in the process of going through all the pages or posts on your site and optimizing them, this column can be very helpful because you can sort pages/posts based on that column, making it easy to identify which pages need attention.

Click on a page or post to open up your page/post editor and you should see the Yoast SEO toolbox underneath the area where you enter your page’s content. The Yoast SEO toolbox has a few different tabs, the first of which is “General.”


The “General” tab is where you can write that page’s title and meta description and specify which keyword you’re targeting. When you set your focus keyword, the plugin will take a look at the page’s content, title, URL, meta description, and heading and let you know how many times your targeted keyword is being used. That way, you’ll know if you’re using your targeted keyword enough or if you might be keyword stuffing.

When setting your focus keyword, remember to go with the main keyword you want to target, because you’re only able to set one focus keyword at a time on Yoast SEO.

The “Snippet Preview” area is an awesome tool. It lets you see what your title and meta description will look like in a SERP so you can make sure nothing important is being cut off.

Page Analysis

Once you’ve set your focus keyword in the “General” tab, save or update your draft and click on the “Page Analysis” tab. This will give you some specific feedback on just how search engine friendly your page is or isn’t.

Yoast will give you feedback based on factors like if you’re using your targeted keyword too much or not enough, whether or not you have images or outbound links, how long your content is, if you’ve used a keyword before on another page, and so much more.

A few things to watch out for

Obviously, ideally you want to get as many green dots as possible and fix as many red dots as you can, but having some yellow dots in there isn’t inherently a bad thing. Keep in mind that while Yoast can give some very helpful feedback, you don’t necessarily have to take all of its advice to heart.

For example, in the above screenshot, I have a red dot for not having an image. That post actually does have an image, but it wasn’t inserted in the body of the post with the text; it was added using the “Set Featured Image” section, which Yoast didn’t pick up on.

Yoast might also give you some feedback that would seem unnatural or illogical if you actually implemented those changes. It’s very important to remember that Yoast is taking an extremely objective look at your content and that you’re ultimately writing content to be read by humans, not search engines.

For example, one thing Yoast might tell you is that even though you have your targeted keyword in a title, you might want to consider rewriting the title to put the targeted keyword at the beginning. If there’s a way to do this in a way that seems natural, go for it. But don’t feel obligated to make that change if it would just make your title sound strange. It’s not like Yoast is going to prevent you from publishing a post or a page if you don’t take its advice, so use your best judgement about which recommendations you listen to.


If the option for the “Advanced” tab in the Yoast meta box hasn’t been disabled, you should be seeing a tab marked “Advanced.” Here, you can change settings for meta robots and sitemaps or set a 301 redirect URL. If this is a page of content that has been published elsewhere on the Internet, you can establish a canonical URL here, too.

If you’re wondering what the options in the “Meta Robots Advanced” section are, here’s a quick rundown:

  • NO ODP: Stops search engines from using alternative site descriptions from ODP/DMOZ.
  • NO YDIR: Stops search engines from using site descriptions from Yahoo! Directories.
  • No Archive: Stops search engines from having a cached version of your page.
  • No Snippet: Stops search engines from using a snippet of content in SERPs.


Now that your page looks good to search engines, let’s head over to the “Social” tab and make sure it will also look great when it’s shared on social media. Since social media feeds tend to move very quickly, it’s important to make sure your pages will be eye-catching enough to stand out amongst the crowd when someone shares your content.

If you don’t fill out anything in this section, social media sites will automatically use the page’s title, meta description or a snippet of content from your post, and select an image to use. But if you’ve ever tried sharing content on social media, you know that sometimes they don’t always choose the most ideal image. You can fix that here by uploading the image you want them to use. Ideally, your page’s title and meta description or the snippet of content from your page will be attention-grabbing enough to work well for social media, but you can always rewrite them here if you like.


When you’re all done optimizing your page, take a look at the box where you can schedule a post, change privacy settings, or simply hit the “Post” button.

You’ll see another dot here telling you how Yoast SEO has rated that post or page on the whole. If you’ve got a green light, you’re good to go!

For a free plugin, the amount of functionality you get from Yoast SEO is pretty incredible. Now that you’re familiar with the Yoast SEO plugin, you’ll have no problem making your site as search engine-friendly as possible. If you’re interested in a little extra functionality, you might want to check out the premium Yoast SEO extensions.

Premium Yoast SEO extensions

Yoast SEO Premium

If you have to redirect a lot of URLs, the Yoast SEO Premium extension might be worthwhile. It has a great redirect manager that lets you import redirects from your .htaccess file, write redirects to your .htaccess file, and choose the type of redirect you want — plus more tools to help make creating redirects easier. You’ll also get access to 13 different tutorial videos in case you still have some questions about how to use Yoast SEO.

Video SEO

If your site has a lot of video content, the Video SEO plugin can help you provide search engines with the information they need to help index your video content so that you can potentially get a rich snippet SERP result. Rich snippet results are hard to come by and using the Video SEO plugin does not guarantee that your site will get rich snippet results, but if Google decides your content is worthy of them, this plugin can help you get one.

SEO News

Is your site focused on news content? If so, the SEO News extension will help you optimize your site in a way to help you get featured in Google News results. It doesn’t directly submit your site to Google News, but it will help you optimize your site in a way that will help you get there. It gives you the option for creating a “Standout Tag,” creating XML News sitemaps, and more.

Local SEO

Lastly, there’s the Local SEO extension. If it’s important for you to be featured in geographically specific search results, this is the extension for you. The Local SEO extension helps you give search engines important information about your business — such as your address, phone number, and hours of operation — so the search engine can give more accurate and detailed information to searchers.




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